Crowns & Confidence


We Create Winners!

Welcome To Crowns & Confidence

Welcome to Crowns & Confidence! Founded by the passionate pageant enthusiast, Sam Johnson with over 40+ years of experience, Crowns & Confidence is a celebration of all things pageantry. With a deep-rooted commitment to helping individuals shine on stage and in life, Crowns & Confidence offers a wide range of services and apparel to support every aspect of your pageant journey.

At Crowns & Confidence, we understand that pageantry is not just about wearing a crown, but about the personal growth, empowerment, and confidence that it nurtures in individuals. Sam Johnson's comprehensive approach to pageant coaching encompasses not only the refinement of stage presence, interview skills, and talent presentation, but also the development of inner strength and self-assurance that radiates from within.

Whether you're a seasoned pageant competitor looking to fine-tune your skills or a newcomer taking your first steps onto the stage, Crowns & Confidence has tailored services to meet your needs. Join us at Crowns & Confidence and let Sam Johnson's decades of experience, coupled with his passion for pageantry, guide you towards a path of self-discovery, growth, and success both on and off the stage. Your journey to confidence begins here.

Meet The Owner Sam Johnson

Welcome to Crowns & Confidence! I'm Sam Johnson, and I'm delighted to share my remarkable journey in the world of pageantry with you. My adventure began in 1977, when I stepped into the realm of pageantry as a business manager for my sister, who was crowned Miss America Teenager. This experience ignited a passion that has shaped my life for over 40+ years.

Throughout my journey, I've advocated for the Miss America and Miss USA pageant systems, immersing myself in various roles that have contributed to the growth and success of countless contestants. As a dedicated judge, I've had the privilege of participating in numerous competitions across southern states and even to iconic pageant stages around the nation, including the National Cinderella competition in Las Vegas and the Miss Latina International Pageant in Miami Beach.

One of my cherished moments was the honor of designing a gown worn by Miss America winner Heather French, a testament to my dedication to enhancing the beauty and grace of pageant contestants. In 1998, I was humbled to receive the Most Beautiful Hair award at the Miss USA Pageant for my work on Kellie Lightbourn, Miss Virginia USA.

Now, as the founder of Crowns & Confidence, I'm thrilled to channel my decades of experience, insights, and unwavering passion into shaping the future of aspiring pageant contestants. With a commitment to nurturing inner confidence, refining skills, and fostering personal growth, I invite you to embark on a transformative journey with us.

Sam Johnson Photo
Sam Prepping Pageant Contestant

Pageant Services

- Interview Coaching

- Public Speaking

- Runway Modeling

- Biography Writing

- On Stage Question Practice

- Platform Development

- Choreography Coaching

Previous Pageant Winners

Miss Sullivan County 2022

Miss Kingsport 2022

Pageantry & Formal Apparel 

At Crowns & Confidence, we take pride in presenting a wide array of exquisite pageantry apparel. Our offerings encompass a diverse selection of pageantry dresses, ranging from classic to contemporary styles, complemented by a splendid assortment of formal dresses and an array of accessories to perfect your ensemble. Discover a world where elegance knows no bounds, and where your unique style finds its perfect expression.